Google Adsense is the best earning source for most of the bloggers and websites. The Google Adsense team has published some basic tips to Optimize Google Adsense to its publishers.
1. Increase the coverage of your advertising
Additional ad units may cause a serious impact your earnings. We can place only three standard ads (note the size of 300×600 can be only one of them), three link units and two Adsense search ads. Sometimes we need to determine whether the site will get benefit from an additional ad unit or not. In order to avoid problems, the Adsense team members show the proper placement of ads in their video.
2. Use the recommended sizes of ads
Horizontal and vertical ads found more clickable than any other types of ads. Some of the popular ad sizes are: Leaderboard (728×90), Large Rectangle (336×280), Medium Rectangle (300×250), and Wide Skyscraper (160×600). Choose the best ad size unit according to your site structure.
3. Use the combination of text and image ads
Adsense ads can be used with the combined text and image ads. Such type of ad unit allows to display images and text ads, the competition among advertisers will increase within the same ad, and therefore increase in revenue.
4. Use different color combinations for your ads
To get attraction of visitors use the different color combination of different advertising units which can increase the number of clicks on the ads – remember ads will become more visible to the visitors.
Choose the right color combination for ads which suits to your website structure and theme color.
5. Find the best location to place the ads
It is one of the important parameters while optimizing Adsense ad unit which has a major impact on revenue and user interaction with the site.
Google Adsense team often advises to place Adsense ads at the top of the site page, however, it is very important to strike a balance – ads should not prevent users to find the information they need.
6. Use AdSense for search box ads
Ads that will appear in the search results may have a positive impact on earnings. AdSense for search ad is a free product that lets you place a Custom Search Engine on your site with web search. In this activity you’ll also earn revenue from relevant ads on the search results page.