Creating A Social Media Strategy The Right Way

Social strategy

Social media is everyone’s new favorite tool and with good reason. It’s cost-effective, relatively straightforward to use and allows unprecedented monitoring and targeting for brands. But as companies up and down the size scale try and jump on the bandwagon with no clear goals, social media can quickly become a time sink or worse – […]

Is Having A Google Plus Profile Mandatory For Business?

Google+,Google plus

When it comes to social media marketing, the names of premier networking websites, like Facebook and Twitter, spring to mind first. However, business marketing and promotional strategies are developing fast – bringing to light the value and importance of other social media channels, like Google Plus, Pinterest and Tumblr. In particular, it is of the […]