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The importance of search engine optimization - positive online presence!

How does a business manage to become successful if not with the help of the Internet? Living in an age where information and communication are everything, it kind of seems natural that we resort to the most advanced technology in order to present ourselves, our products and also our services.

By Ken Wilson, Friday, 28th December 2007

A Guide for Good SEO Copy

If you own or publish a Web site, especially an e-commerce Web site, you probably know about or at least heard of SEO. Some might have seen the term, but don't know what it is. I had a photographer friend of mine recently ask me, and he was a big New York City honk.

By John Jordan, Thursday, 27th December 2007

Could The SEO Experts Be Wrong?

Search engine optimization, or SEO, has become a huge online "industry". It's an accepted fact that if your website ranks higher in the search results for a given keyword then there is a better chance that it will get more visitors. The best part about this is these are considered "organic" visitors, meaning that you don't have to pay for advertising to get them to your site. In the online business world, this translates into huge earnings with very little advertising costs. In other words, the ultimate goal of any online business owner.

By Christopher William, Friday, 21st December 2007

Rank High for Your Keywords with Diverse Anchor Texts

In the world of search engine optimization, we all know the value of back-links, these can be better defined as votes of trust which point back to our website. There are several types of links and they are ranked differently by the search engines, a few are: one-way links, reciprocal links, three-way links, etc.

By Todd Daon, Wednesday, 19th December 2007

Google Webmaster Tools offers Geographic Targeting of website

Taming Google search results for Geographic location had become frustrating for Webmasters and SEO experts. It is a known fact that Google search results are tweaked based on the location of the searcher, and this phenomenon is caused due to Google algorithm which produces different search results depending on from where the internet user is searching.

By John Smith, Tuesday, 18th December 2007

Max 2 Results per Search per Page for any site by Google

Google while rolling out its new filters for the webmasters will now treat sub domains as folders. It's the latest buzz in the SEO industry, all the sub domains will be considered as the integral part of the parent domain and only 2 search results will be shown per domain.

By John Smith, Friday, 14th December 2007

SEO Should Be Invisible, But Not Hidden

Trying to hide your SEO practices can get you in a lot of trouble with the search engines. It could even get you banned. At the same time, however, your SEO practices should go unnoticed by the casual visitor.

By Andy Eliason, Tuesday, 11th December 2007

SEO Tips- How to Write a Press Release for Optimal Web Marketing

What is a Press Release? Press releases are among the most effective ways - if not the most effective way - to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published.

By Amit Kothiyal, Thursday, 6th December 2007

More ways You Could be Banned or Penalized in Google

The other day I wrote an article on how you can be banned or penalized in Google. This article I will be covering additional ways that can get you banned or penalized and things that you can do to avoid this.

By Todd Daon, Monday, 3rd December 2007

Natural Selection, Missing Links, and SEO

Evolution is a powerful force, and as applicable to SEO and Internet marketing as it is to the natural world. You either adopt to keep up, or find yourself on the verge of extinction.

By Andy Eliason, Friday, 30th November 2007

Optimize PDF Assets for Search Success

In less than one minute, most of us can think of at least eight to ten content assets our company keeps hidden away in files, drawers, and other places where we know they won't be seen by customers. But in an online atmosphere that demands fresh, quality content to achieve high search engine positioning, why not let the search engines (and hopefully users) see what you've kept tucked away?

By Nick Yorchak, Wednesday, 28th November 2007

Understanding Organic SEO

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term "Search Engine Optimization" did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or "It's Best done Manually) and Organic SEO.

By Moe Tamani, Tuesday, 27th November 2007

What's Best: Blogging Traffic or SEO Traffic Generation?

I've heard it said, and even seen it written, that blogging is better than SEO for getting traffic. Are blogging traffic or SEO traffic generation techniques better for you, or does it not really matter?

By Peter Nisbet, Thursday, 22nd November 2007

Search Engine Optimization and LSI: The Truth

Many people are confused by search engine optimization and LSI. What is LSI and what has it to do with SEO? In fact nothing. That's right - nothing. Zilch. Absolutely nothing whatsoever. So why all the fuss? Through ignorance and possible subterfuge.

By Peter Nisbet, Tuesday, 20th November 2007

Multimedia and Search Engine Optimization

After an email inquiry from a small business website owner who had considered adding a flash presentation to their website, it's time to emphasize the search engine optimization value of flash and other multimedia website content. For a small business commercial website design, my advice is avoiding content that requires a large file size such as multimedia.

By Jim Degerstrom, Monday, 19th November 2007

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