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SEO: To Source or Outsource?

Have you ever wondered "can't I just perform search engine optimization in-house?" The answer is a resounding "yes, you can," but there are many things to consider prior to starting your own in-house SEO program. If everything does not line up at the moment, it may be a wiser decision to bring in an outsider to optimize your website properly. Let's look at some common considerations.

By Roger Bauer, Thursday, 9th November 2006

Don't Sabotage Your Search Engine Optimization Company

The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have chosen.

By Scott Buresh, Wednesday, 1st November 2006

Use Google Trends to Select the Best Keywords

When designing a website, you should optimise the site for your chosen keywords. This is crucial in order to do battle in the search engine field. But which are the best words to choose? Don't go into battle un-armed!

By Lin Parker, Thursday, 26th October 2006

Fresh Content Is King

If you are looking into the different options and ways to promote a website you should seriously consider article marketing. Writing articles has helped me personally to attract huge amounts of additional traffic to my own websites. New sites are always on the lookout for quality fresh content and many of these webmasters are likely to look on the best article directories to find it.

By Stephen Hill, Tuesday, 24th October 2006

Simplicity & Patience In Search Engine Optimization

The virtue of simplicity and patience is often overlooked by the customer when diving into the online world with there product or service.

By Todd Levi, Monday, 23rd October 2006

Google SEO : Get Top Rankings in 14 days

How to Get to The Top of Google Natural Search Results Using Natural Search Engine Optimization in Just 14 Days

By Rod Gardner, Friday, 20th October 2006

Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link, Part Two

Given the preponderance of "guaranteed SEO" that is meaningless, the seemingly Wild West nature of the industry, and the reality that SEO companies do not control the results of any major engine, it may seem that guaranteed SEO can never be a worthwhile endeavor.

By Scott Buresh, Wednesday, 18th October 2006

Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link, Part One

When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature - people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort.

By Scott Buresh, Wednesday, 18th October 2006

Correlation Between PR and Page Views

Page rank is an indicator of the popularity of your web site in search engines. PR depends on quality of inbound and outbound links, although Google has other parameters to determine the PR of the web page such as contents, web structure, longevity of the site, keywords, page views, etc.

By Munaz Anjum, Tuesday, 17th October 2006

10 Link Building Tips for Web 2.0

I expect most of you have heard of Web 2.0. If you haven't, Wikipedia defines it as "a second-generation of Internet-based services that let people collaborate and share information online in previously unavailable ways."

By Julia Hyde, Monday, 16th October 2006

Yahoo SEO Techniques

All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines.

By Matt Jackson, Thursday, 12th October 2006

Your Search Engine Optimization Company--Protecting Your Time and Your Brand

A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company's online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the addition of copy to changes to the code to alterations to the site's design.

By Scott Buresh, Thursday, 12th October 2006

6 Mistakes to Avoid at all Costs During Link Building

Technology in the realm of the web is ever changing. However for it to metamorphose to the extent that content, link building, and link baiting become redundant has not happened yet. This dream of slow growing sites or of those that are worthy of recognition but get swallowed by the big bad wolf (search engines), is yet to come true. According to those in the know this will happen only when the Semantic Web becomes a reality or when a brand new protocol takes the place of present ones.

By Aaron Brooks, Tuesday, 10th October 2006

SEO secrets they don't want you to know about

Back by popular demand, the second installment to the "...secrets they don't want you to know about" series (see Affiliate marketing secrets they don't want you to know about). Without further ado, here are the 3 secrets "they" try to keep away from you: effort, time and money. Once again I admit that this is not want you expected to hear, but believe it or not many novice webmasters (even experienced ones for that matter) often overlook these simple rules of thumb.

By Josh Green, Tuesday, 10th October 2006

Tips for Getting Your Site Listed in Dmoz

Getting listed in Dmoz has always been a major concern for those webmasters who know what difference a Dmoz listing can make to their site's search engine positioning. As Dmoz is a free volunteered directory, it requires your site to be the best in your industry, if it is not then make sure to make it.

By Akash Kumar, Friday, 6th October 2006

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