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Ask.com, Asking for trouble?

"The internet's information has fallen into the hands of one company." Rarely do we see an expertly executed viral or guerrilla marketing campaign. But Ask.com through planning and execution has begun the latter stages of their advertising campaign in the hopes that some of the 75% of Google's users will use Ask instead.

By William Atkin, Wednesday, 13th June 2007

Adwords Management: Should you outsource it, or do it yourself?

I'm going to give you some important info you can use to decide if you want to hire out your PPC campaign management in Adwords, Yahoo! and Adcenter, or if you want to handle it all yourself.

By Kirt Christensen, Monday, 11th June 2007

Is a Number One Position the SEO Holy Grail!

Many-an-argument has taken place within on-line forums and community sites over the importance of having a top ranking position for a sought-after keyword phrase. Some contributors have readily stated that they are more-than-happy if their site comes within the top ten to twenty positions stating that their customer/client's on-line ROI (Return On Investment) targets have been met and traffic to the site has doubled, tripled or peaked greater than their initial expectations.

By Paul Steven, Wednesday, 6th June 2007

Death Rattle Of Black Hat SEO

Yes indeedy! Judgment Day is visited unto the black hat seo brethren with a mighty vengeance that was foretold from the day the first scroll of code was writ in script!

By Ba Kiwanuka, Friday, 1st June 2007

Priceless search engine marketing tips

Adhering to the basic principles of any business strategy is the key for successfully implementing that for your business. Setting up a business and earning profit is no child's play and one must take serious efforts to get things done in the proper perspective. The first thing that one needs to do for this is to understand the whole thing clearly.

By Steve Waganer, Tuesday, 29th May 2007

Must my website be noticed?

What makes a website perform well as an advertising instrument? Well, when a person is looking for a product or service on the internet, there are different factors that contribute to the outcome of that persons ultimate decision, whether they found a reasonable facsimile of what they were looking for, whether they actually spent any further attention or any hard cash on their chosen item of interest. If so, what played a role in directing that person to the decision they made?

By Dylan Brent, Thursday, 24th May 2007

Anchor Text Optimisation Guide

What if I were to tell you that one of the most important principles of search engine optimisation is so simple you that you will kick yourself for not realising it before? I'm talking about something called anchor text optimisation.

By Stuart Mortimer, Tuesday, 22nd May 2007

Will You Still Respect Me in the Morning? SEO Ethics Defined

What is ethical search engine optimization? Is Professional SEO the same as Ethical SEO? This seems to be a really hot topic of debate. Maybe I am looking at this too simplistically, but the answers seem very clear.

By Kym McLaughlin, Monday, 21st May 2007

Google's Universal Search and the Impact on SEO

As you know by now, Google has been integrating a new universal search platform. The question many have is how this will impact the seo game.

By Halstatt Pires, Monday, 21st May 2007

How to use social news to your advantage

You've written an article on a really great topic, it's optimized and published to your website. The next question is how will people find it?

By Katy Orell, Thursday, 17th May 2007

Has Your Website Been Google Slapped?

Getting to the top of the search engines has never been easy and the bad news is that it has gotten even harder, especially if you are trying to peak Mt. Google

By Ba Kiwanuka, Wednesday, 16th May 2007

Search Engine Optimisation for the Faint Hearted, the Lazy and the Dumb

Search engine optimisation or SEO is almost a dirty word that every Tom, Dick and Harry wants to apply to their website to make it findable to the common man. But for some of us, its not working is it?

By Shalini Singh, Sunday, 13th May 2007

Google Pagerank from A to Z

If you're a website owner and you're trying to get organic search engine traffic then you've probably heard the term "Google Pagerank". But what is Pagerank and how does a websites pagerank effect search engine rankings?

By David Olsen, Friday, 11th May 2007

Optimization - Make Your Site Relevant

When you do a web search, say on Google, the system provides you with a list of web sites that match what you are looking for. For popular topics there can be thousands and even millions of results. You can be sure that most people simply won't look through page after page after page of site listings - they will naturally pick from the first few listings they come across. In order to get your product in front of your potential customers, you need your site to show up as close to the top of that list as possible.

By Brian Metcalfe, Wednesday, 9th May 2007

The Ultimate SEO Plan For Internet Marketers

I don't like doing seo, but its very much needed. Search engine optimization for your website should be one of a webmaster's main goals. Getting traffic from the search engines is not only free but is also constant (depending on what keywords that you are targeting) traffic.

By Doug Purcell, Monday, 7th May 2007

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