One Way Links - Not all are Created Equal
It's important to get backlinks but we must abide by certain rules to make sure the links we do get aren't wasted. I explain why the search engines are counting quality links and ignoring bad links.
Life outside of Google?
Many people in our industry believe that the world of SEO starts and ends with Google. The trouble is that our profession involves "search engine optimisation" and not just "Google optimisation". Now it's right in many cases that Google should get the most attention - we do not dispute this - but it is easy to go overboard and discount the other major players as if they didn't exist. This could be a dangerous business when their market share is slowly creeping upwards.
A Simple Way to Beef up your PageRank
Google is obviously, one of, if not THE biggest and most widely used search engine on the internet. What makes Google's search engine so amazing is their "top-secret" searching algorithm which of course searches through content on pages. Yes, pages, not SITES. Many newcomers to Search Engine Optimization (or SEO for short) seem to think that search engines, or Google in particular search your entire site and determine key words and page ranking, this of course is not true.
Social media optimization has made the world a smaller place
Socializing is known to be the best way to get the latest news and the hottest gossips on just about everything. So if it works for people there is no reason why a social media platform should not work for online sites on the web. Internet as we know it today is one of the biggest platforms for interaction and knowledge sharing. It is no wonder therefore that social media optimization is one of the most popular methods for enhancing the visibility of the site and giving it a higher ranking on the search engines.
7 Secrets to Maximizing Return on Your SEO Budget
It can be hard for many companies to justify the cost of a monthly SEO contract. This is especially the case when your SEO tells you not to expect increased traffic right away (sometimes not for 3-6 months). Some companies choose to handle SEO in-house - an idea that sounds great but yields mixed results. What you're paying for when you're hiring an SEO is their experience and specialized knowledge - things that don't come cheap.
Why Should Link Building Look Organic?
Google hasn't gotten to the top of the very lucrative and competitive web search industry by being complacent. Their engineers are constantly thwarting the hordes of webmasters attempting to illegitimately boost their site rankings in the search results. For starters, the incredibly advanced search and ranking algorithms are as top secret as the recipe for Coca-Cola. And they are constantly modified to offset the numerous search engine spam tactics.
An SEO Must - Use Your Anchor Text!
For those website owners who are new to the world of search engine optimization, I have something important to tell you. It is critical that you not only get lots of quality, one-way relevant links to your website, but that you carefully choose the text in those links. The text that is used in the hyperlinks on articles, blogs, forums and other pages is known as "anchor text".
Page Length Really Does Matter
It's a dilemma that many web site owners face. They don't want to have too little words, but they don't want to have too many words, either. It's a delicate balance that every web site owner has to know in order to have a site that is search engine optimized and visitor friendly.
Google & Social Networking-Is Google spelling Doom to your Biz?
Recently, I froze when I heard Google were embracing Social networking and tuning their spiders more towards this social forums. Just what is social networking? And why would Google drastically orient its spiders towards this otherwise neglected area for internet marketing. This article makes a 2 cents attempt to give an opinion why Google may drastically change its Search Engine data retrieval from the World Wide Web.
SEO Overhauls with CSS: If You Rebuild It They Will Come
As an SEO one of the most common things I find when I sit down to analyze an existing web site is that it was built either a long time ago or with aging techniques. The situation is different every time, but I almost invariably find myself suggesting to the client that some coding changes are in order at the most basic level.
Why Does My Website Rank So Badly?
Many website owners are wondering why their brilliantly created sites are ranking so badly in the search engine results. There are a number of common causes that can be easily rectified.
Black Hat Techniques: The Road to Destruction
Search engine optimization is a topic area that is interesting more and more website owners. Some are looking to black hat techniques as a solution to their problems, but doing so could cause significant problems.
5 Reasons Why You Should Be Using Video Marketing
Video marketing, as we know it is starting to revolutionize the way we view content on the Internet. With video sharing sites such as Yoube, Revver, and Break springing up clone sites daily, it is no wonder that people are looking to view video more than written content. Who is to blame them really? Video does not take as much concentration and focus when you are viewing it whereas you must concentrate reading text word for word.
SEO for Mom and Pop Shops
When I was little, my parents and I lived next to a mom and pop shop called Wascana Grocery. Run by Kenny and May Mah, this small corner grocery store had nearly everything you might need with a little something extra: that personal service that made all the difference. With butcher skills that he took pride in showing, Kenny knew exactly how my mom wanted her cuts of beef. And Mrs. Mah, smiling Mrs. Mah, she always found a way to slip the children a caramel or bubblegum before we left the store. Those little differences kept us coming back.
The Most Affordable SEO Marketing is Free
I recently had a self proclaimed SEO expert/consultant email to tell me that the HTML on my website was, in his words, 'Crap'. That is very constructive, especially coming from somebody who professes to be qualified to charge for his SEO services.
