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Should Search Engines Be Cracking Down On Purchased Links?

There is a lot of talk these days about search engines devaluing purchased text links. To be sure, buying text links to manipulate one's Google PageRank or rankings in the SERPs is a widely abused practice that warrants attention from the search engines. The argument is that such attention is needed to ensure relevant search results dictated by natural, rather than artificial, linking.

By Oudam Em, Wednesday, 19th September 2007

6 Ways of driving traffic which probloggers don't want you to know!

After attending a recent seminar,Most of the experts on the same seminar concluded that probably the best ways of driving traffic to your site would be base on these 6 ways which could create exploding traffic and even better if you do internet marketing for a exploding income!

By Etienne Teo, Wednesday, 12th September 2007

One Way Links - Not all are Created Equal

It's important to get backlinks but we must abide by certain rules to make sure the links we do get aren't wasted. I explain why the search engines are counting quality links and ignoring bad links.

By Jerret Turner, Monday, 10th September 2007

Life outside of Google?

Many people in our industry believe that the world of SEO starts and ends with Google. The trouble is that our profession involves "search engine optimisation" and not just "Google optimisation". Now it's right in many cases that Google should get the most attention - we do not dispute this - but it is easy to go overboard and discount the other major players as if they didn't exist. This could be a dangerous business when their market share is slowly creeping upwards.

By Frank Orman, Thursday, 6th September 2007

A Simple Way to Beef up your PageRank

Google is obviously, one of, if not THE biggest and most widely used search engine on the internet. What makes Google's search engine so amazing is their "top-secret" searching algorithm which of course searches through content on pages. Yes, pages, not SITES. Many newcomers to Search Engine Optimization (or SEO for short) seem to think that search engines, or Google in particular search your entire site and determine key words and page ranking, this of course is not true.

By Ryan Bunting, Tuesday, 4th September 2007

Social media optimization has made the world a smaller place

Socializing is known to be the best way to get the latest news and the hottest gossips on just about everything. So if it works for people there is no reason why a social media platform should not work for online sites on the web. Internet as we know it today is one of the biggest platforms for interaction and knowledge sharing. It is no wonder therefore that social media optimization is one of the most popular methods for enhancing the visibility of the site and giving it a higher ranking on the search engines.

By Steve Waganer, Monday, 3rd September 2007

7 Secrets to Maximizing Return on Your SEO Budget

It can be hard for many companies to justify the cost of a monthly SEO contract. This is especially the case when your SEO tells you not to expect increased traffic right away (sometimes not for 3-6 months). Some companies choose to handle SEO in-house - an idea that sounds great but yields mixed results. What you're paying for when you're hiring an SEO is their experience and specialized knowledge - things that don't come cheap.

By Mike Tekula, Friday, 31st August 2007

Why Should Link Building Look Organic?

Google hasn't gotten to the top of the very lucrative and competitive web search industry by being complacent. Their engineers are constantly thwarting the hordes of webmasters attempting to illegitimately boost their site rankings in the search results. For starters, the incredibly advanced search and ranking algorithms are as top secret as the recipe for Coca-Cola. And they are constantly modified to offset the numerous search engine spam tactics.

By Jason Kamara, Friday, 31st August 2007

An SEO Must - Use Your Anchor Text!

For those website owners who are new to the world of search engine optimization, I have something important to tell you. It is critical that you not only get lots of quality, one-way relevant links to your website, but that you carefully choose the text in those links. The text that is used in the hyperlinks on articles, blogs, forums and other pages is known as "anchor text".

By Jason Kamara, Friday, 31st August 2007

Page Length Really Does Matter

It's a dilemma that many web site owners face. They don't want to have too little words, but they don't want to have too many words, either. It's a delicate balance that every web site owner has to know in order to have a site that is search engine optimized and visitor friendly.

By Terry Detty, Wednesday, 29th August 2007

Google & Social Networking-Is Google spelling Doom to your Biz?

Recently, I froze when I heard Google were embracing Social networking and tuning their spiders more towards this social forums. Just what is social networking? And why would Google drastically orient its spiders towards this otherwise neglected area for internet marketing. This article makes a 2 cents attempt to give an opinion why Google may drastically change its Search Engine data retrieval from the World Wide Web.

By Robert Muhoho, Monday, 27th August 2007

SEO Overhauls with CSS: If You Rebuild It They Will Come

As an SEO one of the most common things I find when I sit down to analyze an existing web site is that it was built either a long time ago or with aging techniques. The situation is different every time, but I almost invariably find myself suggesting to the client that some coding changes are in order at the most basic level.

By Mike Tekula, Monday, 27th August 2007

Why Does My Website Rank So Badly?

Many website owners are wondering why their brilliantly created sites are ranking so badly in the search engine results. There are a number of common causes that can be easily rectified.

By Keith Barrett, Thursday, 23rd August 2007

Black Hat Techniques: The Road to Destruction

Search engine optimization is a topic area that is interesting more and more website owners. Some are looking to black hat techniques as a solution to their problems, but doing so could cause significant problems.

By Keith Barrett, Thursday, 23rd August 2007

5 Reasons Why You Should Be Using Video Marketing

Video marketing, as we know it is starting to revolutionize the way we view content on the Internet. With video sharing sites such as Yoube, Revver, and Break springing up clone sites daily, it is no wonder that people are looking to view video more than written content. Who is to blame them really? Video does not take as much concentration and focus when you are viewing it whereas you must concentrate reading text word for word.

By Ralph Ruckman, Wednesday, 22nd August 2007

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