Home » 2009 » March » SEO Tips - 4 Deadly SEO Mistakes You Must Avoid
SEO Tips - 4 Deadly SEO Mistakes You Must Avoid
Are you getting mediocre results from SEO? If yes, this article is for you. To achieve success with SEO, you must target the right key phrases and build links consistently. It is a continuous process - not a one-time effort.
With this in mind, let us take a look at the 4 deadly SEO mistakes that you must avoid at all cost. These are the mistakes that many optimizers made that prevent them from getting successful results:
1. You do not tag your pages with relevant key phrases. This is the most common mistake that many webmasters made. I believe you have seen websites that place only their company names in their Title tags. Title tags are words that appear on the top left hand side of your Internet browser. You must place keywords in your Title tag because search engines give a lot of weight to it. The title tag is like the Title of a book. It tells readers what the book is about. Likewise, the title tag tells search engines what your website is about. If you are trying to get higher rankings for a keyword but it is not present in your title tag, it is very hard for search engines to award you with high rankings. Therefore, make sure that your title tag describes the content of your page and place important keywords right at the front of it.
2. You do not have enough content or your content is outdated. SEO is more than just tagging your pages. You need to have enough content for search engines to read. To rank high on search engine listings, you must place keywords in your content. Moreover, if your website content is outdated, search engines will visit your site less often, and thus view it as less important. This also prevents your site from getting higher rankings in search engine listings.
3. You optimize the wrong keywords. If you are trying to optimize keywords that are too generic, it is very hard for you to achieve success from your SEO effort. This is because you will get yourself into a more competitive battlefield with other optimizers. So, spend some time to do your research and look for key phrases with lesser competition but relevant to your business. Remember that if you optimize keywords that are not relevant or too generic, even if you achieve high rankings for them, there will be no conversion.
4. You do not build link consistently. Link building is a process of getting more incoming links to your website. Quality inbound links will help your website to achieve higher rankings for competitive keywords. But link building is a continuous process. If you never do it consistently, you will not achieve good result from SEO. So, always build links consistently by using article marketing, blog commenting, directory submissions, and other common strategies that optimizers are using.
These are the 4 deadly SEO mistakes that you must avoid at all cost. Good luck!
About The Author
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search marketing, providing search marketing services such as PPC Advertising.
Find out more about Search Engine Marketing at www.optimalonlinemarketing.com
Previously on SearchEngineChannel
- How to make organic SEO work for your website
- Website 101: No More Duplicate Content Using the New Canonical HTML Tag
- Link Building - How To Build Links Steadily and Naturally
- Avoiding Keyword Suicide
- How do I change my .htaccess for SEO
- Winning at SEO even Amidst Strong Competition
- The SEO Content Controversy
- Social Media Mistakes
- Why Good Web Design Just Isn't Enough
- Does your Website need a Redesign?
