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How to make organic SEO work for your website
Search engine optimization is one of most effective methods of gaining high Internet visibility, popularity, and search engine page ranking. Every business or firm or individual wants their website to feature in the top 10 in SERP but that is not always possible and depends on your organic SEO methods. Where there are organic search engine optimization methods; there are also myths that surround it.
The question is how true are these myths?
In order to understand what these organic SEO myths are, let us take a look at them:
Google sitemap: This organic SEO myth emphasizes the need for Google Sitemap. The truth is that if you have used the right SEO tools and elements to make it web crawler friendly then you will not need a Google Sitemap. It's good to have a Google sitemap but it will not enhance your search engine page ranking in any way but organic search engine optimization definitely will.
Submission: There are several SEO experts who feel that you need to submit your website URL to different search engines.
This was a good strategy but it is not necessary anymore.
Updated Website: Some industry experts state that you should keep on updating your website content or pages for effective organic search engine optimization. While this is something that will definitely increase the crawl rate of top search engines but it will not help in increasing your rankings. Don't change the content of your website or the design just because you feel that search engines will give you higher rank.
PPC: Pay-per-click is one of the best as well as worst internet marketing strategy.
Yes! Many people believe that it can take your website to higher ranking or bring it down. This is not true at all. Of course, if you are unable to position your PPC ad well enough with the right keywords then you will definitely lose out on several potential customers. And yes, it has nothing to do with organic SEO.
Google Guidelines: There are many people who think that their website will be banned if they don't follow and maintain the Google guidelines. Google guidelines are not the bible and it is definitely not rocket science. In order to make organic SEO successful, you don't really have to follow all Google guidelines.
Of course your website will get banned if you use unethical methods to make your organic search engine optimization effective like black hat methods and link farming.
Header Tags: One of the popular organic SEO myths is that you should use header tags in order to get higher search engine rankings. The truth is that the header tag will not affect your rankings in any way. In fact the title tag, meta tag and alt tags will affect your ranking.
You can definitely use <H> tags if you feel the need to use it but it is not going to affect your page rankings in any way.
Content: Here is another organic search engine optimization myth: your website copy or content should not exceed 250 words. This is definitely interesting because none of the search engine guidelines or organic SEO books have ever specified their impact on page ranking. The important thing to remember is to make your content informative, interesting and keyword optimized.
About The Author
Tired of hearing about Organic SEO solutions that you know nothing about? Visit our website and learn how organic search engine optimization can influence your web success.
Previously on SearchEngineChannel
- Website 101: No More Duplicate Content Using the New Canonical HTML Tag
- Link Building - How To Build Links Steadily and Naturally
- Avoiding Keyword Suicide
- How do I change my .htaccess for SEO
- Winning at SEO even Amidst Strong Competition
- The SEO Content Controversy
- Social Media Mistakes
- Why Good Web Design Just Isn't Enough
- Does your Website need a Redesign?
- Organic Vs PPC Traffic - What Are the Pros and Cons?
