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Beauty or the SEO Beast
Which would you prefer a website that focuses on aesthetics or one that can give you the quickest return on your investment? A common mistake in web development is to create a beautiful brochure site with mouthwatering pictures and graphics. However, content on these sites tends to be secondary. The truth is that although the some sites are attractive, they are not effective in keeping visitors and returning customers. People will not spend time looking at a brochure site. They do not want to be sold to; they want to read and make informed decisions as to why they should use your products and/or services. Content is the key to increasing traffic and procuring sales with graphics only used for support.
When it comes to marketing an online business, sites need to have a professional, branded look as well as outstanding search engine optimization (SEO) copy. Google and other search engine spiders will not pick up on pictures. They crawl through keywords to determine which sites should be at the top of the list. If your site would work better as a brochure or sales pamphlet, it's time to get your web developer and marketing team together to redo the site.
Trust me, people would much rather look at a site that has interesting content than one that has pretty pictures, flashy images and a high-tech design. You can keep certain designs and images as long as they are related to your corporate branding, but the key here is to keep it simple. Otherwise, people will not stay on your site for very long.
Good SEO copy will help drive traffic to your site and could increase sales. Remember that eighty percent of Internet users find websites through a search engine, which gives investing in SEO the highest return on investment for marketing. How do you optimize for the search engines? It's certainly not with pictures and flash, but with words. Tackle the search engine beast as your number one marketing priority, if you want results.
About The Author
Converting visitors to buyers is the ultimate objective of most websites. The Web Success Team has an arsenal of online direct response marketing techniques to entice visitors to take action while on your website. Contact the Team today and we'll show you how to beef up your online marketing efforts make your website capture more buyers and generate more income for your products and services. http://www.websuccessteam.com
Previously on SearchEngineChannel
- Digg.com: SEO Secret Weapon
- You know you've been in search too long when...
- Benefits of Using an Illogical Approach to Keyword Research
- Write Press Releases For Backlinks
- How To Get Top 10 Position In Google
- New SEO Term Spibalance
- Choosing between SEO and CPC
- Page Optimization for Google - 15 tips to optimize your pages
- Are you Keyword Stuffing?
- Essence of Search Engine Marketing - Understanding Keyword Life Cycle
