Home » 2007 » June » Adwords Management: Should you outsource it, or do it yourself?
Adwords Management: Should you outsource it, or do it yourself?
I'm going to give you some important info you can use to decide if you want to hire out your PPC campaign management in Adwords, Yahoo! and Adcenter, or if you want to handle it all yourself.
The bottom line is that the biggest factor is YOU - I am just going to tell you what to be aware of in PPC managment. In the process, hopefully I can save you some time and money too!
If you want to manage your own PPC campaign, here are a few things you should to take into consideration:
Time --> How much free business time do you have? How much are you willing to give up to manage this? Managing a PPC campaign can be VERY time-consuming!
Experience --> Do you already know a lot about PPC marketing? Most of the bigger companies have someone with at least 4 years of PPC experience, if not more!
One way is to spend lots of time reading the PPC marketing forums (this way is free). Secondly, just go ahead and open your own PPC accounts and get started, and get your hands dirty (this is what I did, and it was very expensive). Nevertheless, both are good ways to gain experience, and both can put you on track to make a profit.
Competitiveness --> How many other bidders are there? How much are the bids going for spots on the first page of results for a specific keyword?
Keywords --> How many keywords will you be managing? Keep in mind that if you are in a competitive industry, you will probably be going up against other advertisers who are using expensive bid management software.
Ad Copy --> Do you know if you can write good PPC ads? I'm not talking about normal ad descriptions, but relevant PPC descriptions. The difference can be the deciding factor between your site making a profit or a loss - a lesson I learned first-hand.
Budget --> If you are new to PPC and plan on spending more then $500 per month, I recommend you start off hiring someone to manage your PPC ads or to act as a consultant. It will be well worth the money if you shop around for the right person or company to help.
Learning new tips and tricks - The PPC market is constantly changing. You have to stay up-to-date with everything, because you can be certain your competition is.
If you decide to hire someone to manage your PPC campaign, here are a few things you should take into consideration:
1) Knowledge & Experience:
How long have they been in the PPC management business? Do their current clients recommend them unconditionally?
2) Fees:
Shop around - you can always find a good deal on the internet. Just watch out for the ones that are TOO good. Remember the saying that if it sounds too good to be true, it probably is. Talk to at least three different companies and compare them carefully before making your choice.
3) Bid monitoring:
How many times per day/week/month do they check your keyword bids?
4) Friendliness:
You are going to be communicating (via email or phone) a lot with the person running your PPC ads. You should like talking with them and find them easy to talk to.
5) Response time:
How soon will your calls or emails be returned?
6) Support:
Do they offer phone support or only email support?
7) ROI tracking:
It is not essential to have ROI tracking, but in today's market, it drastically increases your chances of having a profitable PPC ad.
All in all, for most people, hiring a professional and knowledgeable person to manage your ppc accounts is the way to go! Unless you have the time, patience and money to burn on getting past the learning curve can be pretty painful. Hire someone to help you get going today, and you won't ever regret it!
About The Author
Kirt Christensen delivers highly profitable PPC management services, managing over $612,000 of yearly spending for clients that rave about him! http://www.ManageMyPayPerClick.com Feel free to grab a unique version of this article from the Unique Articles Submissions Service
Previously on SearchEngineChannel
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