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What is unethical search engine optimization?
Some search engine optimization companies and software developers use unethical techniques and tricks to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and calls into question the accuracy of search results.
For this reason, the search engines are continuously trying to counter the spam techniques which webmasters might be using and penalize or ban them.
They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.
If you use a web site promotion tool that uses these unethical techniques, you'll put your web business at severe risk.
Search engines consider the following search engine optimization techniques as SPAM.
- cloaking and false redirects
- keyword stuffing
- hidden text or hidden links
- pages loaded with irrelevant words
- duplicated content on multiple pages
- misspelling of well-known web sites
- unrelated and centralized link farms
- other methods that try to trick search engines
You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you do. You'll put your web business at severe risk if you use one of these methods.
Ethical search engine optimization leads to a symbiotic relationship:
Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.
Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.
About The Author
James Bo was the author of "Guaranteed Thai SEO" released in July 2006 and the video is currently among the bestsellers at OCTChild.com and many other leading online stores in Thailand.
Previously on SearchEngineChannel
- Web Design for Search Engine Optimisation
- Search Engine Optimization: Keyword Analysis
- Avoiding SEO Underperformers
- Your Competition Now Works for Google
- Meta Tags in Search Engine Optimization
- Let Google's Algorithm Show You The Traffic
- Multiply Your Site Traffic With Article Submissions
- Social media optimization is an innovative optimization method
- SEO New York is an innovative promotion method
- Top Factors Affecting Positive Search Engine Rankings
