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Simplicity & Patience In Search Engine Optimization
The virtue of simplicity and patience is often overlooked by the customer when diving into the online world with there product or service.
When a new web client gets a new site built for them, most think magically the next step is that there will be visitors appear and good traffic out of thin air. Sadly this isn't true and can be disappointing to new online entrepreneurs. Google, like many search engines, base part of there natural ranking algorithms on the history or longevity of the site and URL. This is a good thing for the most part so nobody can put up a site overnight and out ranked established sites that have been online for years. For instance, when my SEO blog started late 2005, it took until now to even be ranked in the top 20 for "SEO Marketing" in Google. But with standard SEO practices and article submission I have reached the 16th spot for this query. A lot of time and effort has been put into this. But this elbow grease was well worth it.
Never Fear!
There are ways to get immediate traffic to your site. Google Adwords, Overture Search Marketing and other companies out there allow you to reach the top spots for the search terms you use. This is a very appealing way to market your client's sites for immediate results while you work and wait on the site to gain natural results in the rankings. The costs of these "pay per click" programs will vary greatly and are dependent on: 1. The number of hits search terms you target get, and 2. The amount of competition for your search terms and how much they are willing to spend on bidding.
It's nice to give your clients options and always be honest about the results as they will always vary. By doing proper research into a clients industry and how this relates to search engine optimization and internet marketing you will be able to give them many options for greater traffic to their website!
About The Author
Todd Levi is a web designer and internet marketing specialist based in Fort Collins, Colorado. Visit his website: http://www.levisolutions.com/search-engine-optimization-seo.htm
for more information.
Previously on SearchEngineChannel
- Google SEO : Get Top Rankings in 14 days
- Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link, Part Two
- Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link, Part One
- Correlation Between PR and Page Views
- 10 Link Building Tips for Web 2.0
- Yahoo SEO Techniques
- Your Search Engine Optimization Company--Protecting Your Time and Your Brand
- 6 Mistakes to Avoid at all Costs During Link Building
- SEO secrets they don't want you to know about
- Tips for Getting Your Site Listed in Dmoz
