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Optimize your page titles
The document title on each web page is the text that is between the <title> ... </title> tags in your page's HTML code. This text is what shows up at the top of your browser's window and tells the reader a brief description about the page. Today we will show you how to make the most of this important tag.
The biggest mistake most site creators make is to not change the title text on each and every page of the site. If the site is driven by a database of product information, then the page title should contain the product's model number. Key things to consider when designing your page title:
Keyword Quantity
Try to use keywords in the title that readers are likely to search on to find this particular product page
Keyword Density
If possible, use multiple keywords that readers are likely to search on to find this particular page
Keyword Position
Put the most popular keywords closer to the beginning of the page title
Number of characters
Keep the number of words used and number of characters down, do not use more than 200 characters in your title
When designing your page titles, be sure and check out the leading sites on the search engines that you are trying to optimize for and look at their page titles. Make sure you do your best to one-up the competition on your page titles.
About The Author
Kerry Garrison is the Director of Technical Services for Tech Data Pros, a southern California IT Consulting firm, and is the publisher of The Geek Gazette and VOIPSpeak.net.
Previously on SearchEngineChannel
- Search Engines & Web Directories
- Blog Traffic :: Does How or When You Blog Matter?
- How URL Length Affects Search Engine Placement
- Link Development: The Key to Success in Online World
- Basic SEO Wisdom
- Google, MSN and Yahoo Search
- The Importance of Search Engine Marketing
- Google Adsense Strategies and Tips
- Meta tag description and keywords update
- Search Engine Optimisation Research
