Home » 2005 » December » Jagger and the age of business failure. For what?
Jagger and the age of business failure. For what?
The latest Google update, Jagger, has search engine optimisers all around the world in a state of disorientation. With Jagger, Google once again attempted to outsmart huge numbers of SEOs who had spent a vast amount of time trying to outsmart their competitors by legitimately but falsely making their websites seem more relevant and important than they really are. But what comments would the architects of this disaster say to a company's debtors?
We all know that links carry significant weight within the algorithms of all the major search engines. As SEOs we have added value by swapping links and placing links on free directories. While there's nothing wrong with this in essence, we have to addmit that a lot of these sites don't really show that they are necessarily relevant or important to the host site.
Google much prefers it when the linking site adds value to enhance the value of a site's content or to increase credibility. And that's exactly what Jagger was meant to do - when it found those sites, it simply adjusted their ranking to more accurately reflect their true importance, now deemed as: 1) Increased importance placed on Inbound Links Relevancy 2) Increased importance placed on Outbound Links Relevancy 3) Promotion of relevant Niche Directories related to Nos. 1/2)
Google is downgrading or eliminating reciprocal links as a measure of popularity. In short, Jagger undid the hard work of thousands - if not millions - of SEOs. As a result, hard-won high rankings and revenues plummeted.
All well and good, but I wonder then if the architects of this fine update could explain why the search term "web site design bangkok" had an error 404 page in French at the #1 spot (now #5), for a month (,a href="http://www1.oecd.org/error.htm">http://www1.oecd.org/error.htm)? So much for relevancy!
A colleague's site disappeared from the listings for 2 months. Now we find that Jagger has almost de-listed us - and there has been little link building involved in this site. When I next talk to my clients and they ask the same question, doesn't Google carry some responsibility for this latest raft of online business failures?
About The Author
Media Director of V9 Design & Build, providing both local and outsourcing web and SEO services: we provide both brochureware and custom-designed websites, with tasteful design and branding, professional design and build, proven and successful SEO and e-marketing, e-commerce-driven database integration and content management systems.
Previously on SearchEngineChannel
- SEO Linking: 200 New, Good Directories
- Specific On Page Optimization Strategies for Top Search Engine Rankings
- Specific Secrets to On Page Optimization: The Key to Search Engine Traffic
- Search Engine Optimization and You: Reindexing
- How to Get Your Website Listed in DMOZ
- Jaggar Updates and Solutions! Always better efforts from Google!
- How to Explode the Number of Websites Linking to Your Website - Automatically and Continually
- One of the Quickest and Easiest Way to Dramatically Increase Your Website's Page Rank
- Fresh Content - The Kingpin Strategy for Organic Traffic
- The Benefits of Pay Per Click Advertising
