Home » 2005 » December » Google, FireFox and the World!
Google, FireFox and the World!
Google AdSense is now trying to push their new promotion, to get users to install the FireFox web browser that comes packaged with inbuilt Google Search.
This is a sign of the ongoing business war between Microsoft and the other big internet players, in this case Google. It is a fight that will rage on and on because the prize is enormous. Microsoft don't really want to just sell us operating systems, they want us to become involved with the whole computer and internet experience. They want us to use their search engines carrying their adverts that generate them revenue. Google does not want this to happen, Google want us to use their search engine with their adverts.
The problem for Google is that Microsoft sells more than the Lion's share of operating systems used on computers round the world. Microsoft also include in their operating systems their own browser, Internet Explorer. This is still by far the most popular browser, my hit records reflect this. And if Microsoft so choose, they could make it such that if you want to use a search engine, you would have to use MSN search. If Microsoft wanted to, they could make it such that you have to use their browser, their search engine and only view sites they let you view.
What!! I hear the self proclaimed keepers of internet freedom cry. This is not fair, Microsoft could take over the whole of the internet! Then these keepers of internet freedom will have us all install open-source operating systems such as Linux and use browsers such as FireFox, the same browser Google wants us all to use on our Microsoft computers.
I have tried with Linux, I really have. But it is not ready for the everyday user. I gave up when trying to install a network card and realised I would need to recompile the kernel. Windows just asked for a driver then worked fine. I am considered a geek, but my life is too short to work out such tiny idiosyncrasies. Windows is here to stay, at least until the open-source people make their systems user friendly.
But will Microsoft take over the internet? They are cash-driven, certainly. I do believe they will subtly try to worm their way into making us use more and more of their products, but to cart-blanche take over our surfing experience and freedom would cause such a backlash that people would leave in droves. Microsoft are far from angels and they have to give users what they want to survive.
So, Google are supporting the great anti-Microsoft camp by supporting FireFox. Oh yes, Google are going to be the hero of the internet freedom fighters. Yeah right! Google are trying to push Microsoft into the background of the browser stakes to ensure we don't all get coerced into using Microsoft search engines and Microsoft home pages. And it conveniently happens that the particular flavour of FireFox that Google is pushing comes preinstalled with Google search facilities. They are equally as guilty as Microsoft in trying to take over our whole internet experience.
Everybody hates Microsoft because they are successful. In the UK everyone hates Tesco for the same reasons. If Google push too hard with their flavour of FireFox they may suffer the same fate as well. Google are already seen as another big corporate behemoth that could possibly run wild and take over the internet. The way I see it is this. Whoever gives the end user, the customer, what they actually want, will win. And these customers are not stupid. We can be lead in a direction with quality products and services, but we will not be pushed.
I look forward to the future, this battle will be interesting to watch.
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Previously on SearchEngineChannel
- Web Statistics for Dummies (part 2: Referrers)
- SEO post Jagger
- Search Engine Marketing inspiration from inside the box
- Keyword Prominence
- Directory Submission and Article Submission - Link Building Strategy
- Harry Potter and the Order of Search Results
- FC + RSS = SEO
- Are You Content With Your Page Views? Learn the SEO Secrets of how to Turbo Boost Your Traffic!
- Is MSN Search Becoming a "Better Mousetrap"?
- Have we all been deceived?
